The end of 2015 is near which means that I need to start planning for 2016 right away. It’s difficult as a small business owner to understand and know exactly what works to grow your business and what might just be a waste of time. One of the best and most successful aspects of this year has been our traveling trunk show schedule. At the beginning of the year, Lauren and Moira were in Florida for two weeks hosting a TON of shows and bringing the Dune culture and vibe to many of our favorite retailers. Later in the year, Lauren, Andrea and I visited different New England retailers to spread the love. Every store that we dropped in on gained a ton of knowledge about our jewelry and had great sales success throughout the year. In 2016 we’ve decided to ramp up our traveling road show and hit Florida, North Carolina, South Carolina, Connecticut and New Jersey as well as more shows on our home turf – Massachusetts, Maine and Rhode Island. We’ll be on the road a total of 8 weeks this year! I have to say that getting out and talking to our customers is the MOST rewarding part of being Dune’s founder. I hear the most amazing stories about people who preserve their favorite memories by wearing Dune. I consistently get to hear about great adventures, great loves, great losses – and how Dune Jewelry has helped capture those moments.
This weekend we’re hosting our first ever Studio Event with hundreds of pieces of Dune Jewelry for sale plus music, food, face painting and more! Our local, Dirty Water TV will be coming to cover the event and we’ll be donating 10% of the day’s sales to the Association to Preserve Cape Cod. If you can’t make it to this weekend’s festivities then make sure to keep your eyes open for a trunk show happening in your area in the coming months. I’d love a chance to hear your sand stories.