Here we go again.  I’m so inspired and enthusiastic for the New Year!

I think that right about now is when most people start to get excited for a fresh perspective and new day.  If you had a bad 2015, the beginning of a new year brings promise, hope and an optimistic outlook.  If you had a great 2015 it means you can look forward to an even better 2016.



I’m eager to launch so many new products over the next few months.  We have a wave bangle that is coming out that I’m positive will be a Dune classic.  We’re also launching our new Natural Sand Dollar Collection and our Sand Jewel stud earrings, both of which will be sterling silver, heirloom quality jewelry that you can pass on to family members who love your beach just as much as you do.


The team and I are heading to Atlanta for AmericasMart, January 14-18 and then to NY NOW from January 30-February 3 and my hopes are that we will introduce Dune Jewelry to lots of new retailers.  I feel like the best way to grow Dune is to have retail locations throughout the world where you can call or visit and purchase your beach.  For example, if you’re in Kennebunk, Maine – your closest retailer may not carry Destin, Florida but if you need your item quickly, you could call one of our retailers in Destin, Florida and have it shipped to you.  I envision our retailers to be an extension of our production studio that can deliver pre-made jewelry quickly and with ease if you need it sooner than our 2-3 week turnaround and the most efficient way to make this happen is to have retail partners pretty much EVERYWHERE!

That being said, if you have a favorite store that doesn’t carry Dune yet – please tell them to call, email or come see us in Atlanta or NY this month.

Holly Daniels Christensen – Founder/Designer