Heart of Sand Necklace Photo

Willy Nilly Trading Company - Exterior PhotoWhen you shop at Willy Nilly Trading Co. you’ll feel like you’re in Greenwich Village, Soho or the Hamptons.


“We’re a little preppy, a little artsy, and we love our customers!”


Willy Nilly Trading appeals equally to shopaholics who appreciate the creative displays of hard-to-find items as well as shopaphobics who finally can get what they need in a relaxing and inviting environment. A little bit preppy, a little bit artsy – somehow it all comes together to create a unique emporium that you’ll want to visit again and again.

Anchored on Long Island

Located in downtown Bay Shore, a town enjoying a lively renaissance, Willy Nilly offers an ever-changing selection of personal and home accessories, catering to the most eclectic tastes with both popular and hard-to-find items. The goal of Willy Nilly Trading Co. is to create a relaxing, inviting environment where you can find exactly what you need and enjoy the shopping experience.

Long Island Memories Logo

Willy Nilly began carrying Dune Jewelry in the Summer of 2014, and has since built a strong following of both locals and visitors who want to keep a piece of Long Island close to their heart! They also launched a new website this year (www.longislandmemories.com), which features a number of Long Island-specific gifts that are very popular with customers around the country who have ties to Long Island. Dune Jewelry pieces that are crafted with sand from around Long Island play a key role on this site!

Dune Jewelry display - The beach is this way!


Carrying a wide range of the Dune Jewelry line, Willy Nilly has a variety of bracelets, necklaces and earring styles in stock – ready for your last minute Holiday gifts – gifts that hold a special meaning or memory!

Find your unique piece of Dune Jewelry at:

Willy Nilly Trading, Bay Shore, NY

153 W Main St, Bay Shore, New York 11706